With the upcoming release of Yours Truly Forever, 22-year-old rapper/singer Phora is poised to own the summer in what is shaping up to be a breakout year for the Los Angeles bred artist. Phora’s album, Yours Truly Forever, is set for release on August 18th. The video and instant grat of the track “To The Moon” are available today. The album is available for pre-order now at all digital retailers. Phora will also begin a cross-country headlining tour on June 20th.
“To The Moon” the album’s lead video and single, finds Phora dissecting the intimacy of a relationship and the companionship that evolves around collective ambitions. The striking visual captures a natural beauty while following Phora and his partner as they escape the crowded city life in favor of a paradisiacal island getaway. The couple explores the scenic remote from the depths of a rain forest to bare waterfront hilltops that are complemented by subtle digitally enhanced colorways and skyline effects.
Phora began releasing music as a teen and developed as an independent success story with a dedicated fan base, as evidenced in his YouTube channel with more than 93 million total views and 400,000 subscribers, before signing with Warner Bros. Records in April. His 2016 album release With Love included several hits, with “Fake Smiles” exceeding 7 million and “I Think I Love you” at more than 5 million Spotify plays. The momentum carried into this year as recent releases “Sinner Pt. 2” and “Rider” have accumulated millions of streams.
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